About Us

I was a new mom during COVID-19, trying to figure out, “What’s next?”

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Leaving a corporate job to start a family and moving out of the city were all major life changes for us—big, necessary steps that, as life would have it, happened at just the right time with the onset of the pandemic.

My husband also works a corporate job and is the primary breadwinner in our family. We made a clear decision: I would stay home with Braiden. Even when he started daycare and eventually school, I needed to be nearby in case of an emergency. That’s when the ideas began to flow—ideas rooted in everything I love: creativity, connecting with other moms, family, and fashion.

I built my own website, managed all the social media, watched countless YouTube “how-to” videos—and just like that, Braiden Baby was born.

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Over the years, I’ve faced many challenges, and there’s been a lot of trial and error. At one point, I thought I might have to give up—juggling motherhood, entrepreneurship, marriage, and friendships was no easy task. But I took the time to reimagine the brand and refocus my efforts. I’m steering my own ship now, and here we are.

Braiden Baby’s mission is to inspire and excite the modern parent who loves stylish, thoughtful, and functional pieces and is willing to splurge a little on their kids. We aim to be more eco-conscious, introducing creative and comfortable brands full of color, quality, and personality—at prices that aren’t out of reach. We want you to re-discover children’s wear, accessories, and more, all in one place.

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When it comes to your children, we only offer the best—products we truly believe in, that people gravitate toward, and that are in demand.

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Today’s parents face a lot. Our goal is to simplify things for you with a user-friendly shopping experience, free shipping across Canada and the U.S., and a 10-day return policy.

We’re slowly expanding, building our blog and platform to offer helpful resources for parents and kids—parenting tips, style guides, patterns, hacks, and more. We want to offer products that last, that can be passed down, and that become part of your family’s story.

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As parents, our children’s development and happiness are of the utmost importance. We’re here to offer something a little different—unconventional, authentic, and truly inspiring from day one.

Personally, I will always strive to put my best foot forward for you and your family.

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